Has an exclusive patented product
“Technology for the future, produced by the North America Core Laboratory. Exclusively licensed by the brand, it has a number of core patented technologies to protect your beauty in all aspects.”
– Estella Arden
Fourth generation keratin
No formaldehyde, no other aldehydes, no gas, no smoke, no burns, no bad smell, no need to wait for shampoo at any time, high-performance keratin, new technology to repair straight hair technology.
“Advocating natural aesthetics, You are already beautiful”