What are α-keratin?

AKeratin is one of a family of fibrous structural proteins known as scleroproteins. α-Keratin is a type of keratin found in vertebrates. It is the key structural material making up hair, nails, feathers, horns, claws, hooves, calluses, and the outer layer of skin among vertebrates. Keratin also protects epithelial cells from damage or stress. Due to its tightly wound structure, it can function as one of the strongest biological materials and has various uses in mammals, from predatory claws to hair for warmth. α-keratin is synthesized through protein biosynthesis, utilizing transcription and translation, but as the cell matures and is full of α-keratin, it dies, creating a strong non-vascular unit of keratinized tissue.

Why do keratin Declin?


For good hair energy, we need a super antioxidant. α-keratin is made naturally in the hair to help keep free radicals from causing damage.  α-keratin levels active can decline with age, illness and lifestyle factors. When this happens, your body’s cells spend more time fixing free radical damage, and have less energy to spend on their real jobs, for example  your skin, powering your Nails, or maintaining your hair. However, using alone α-keratin doesn’t help to fix the problem, because not enough of it can get through the tough hair Alpha helix membrane to shift the dial.


HOW DOES ESTELLA α-keratin Help?


Because regular α-keratin supplements aren’t as effective as we’d hope, to significantly help hair – and therefore human – health and energy, it was necessary to create a new molecule. ESTELLAα-keratin is an enhanced form of α-keratin that has been made smaller and given a molecule, so it’s able to cross the tough membrane nanotechnology. Once inside, ESTELLAα-keratinhelps to balance α-keratin levels and reduce free radical damage. Cells can go back to their day jobs, and you experience benefits to energy, health, focus, performance and recovery.

How do I care for my hair after Keratin?
AUse our after care shampoo and conditioner as it’s sulfate free but also contains keratin which means every time you wash you’ll deposit more keratin into your hair, giving you longer, lasting results.Take care when swimming in a pool or ocean, wet your hair with fresh water and apply conditioner to protect hair from salt or chlorine, after swimming we strongly suggest you wash your hair with after care shampoo and conditioner to eliminate salt or chlorine build up.​Don’t do bleach within two weeks after completion.

Terms and Conditions?


Your appointments are important to us and we understand that your time is valuable.

Therefore, we respectfully request at least 24 hours notice for cancellations. If you don’t arrive for your appointment, and you haven’t given us 24 hours notice, you’ll be charged a $50 cancellation fee, payable on your next visit.

Please understand that when you forget to cancel your appointment without giving enough notice, we miss the opportunity to fill that appointment time, and clients on our waiting list miss the opportunity to receive services.

As a courtesy we txt/email and confirm your appointment 24 hours prior to your appointment.


At Estella Arden we understand that each person has an individual style and we are committed to helping our clients to express that style. We firmly believe based on our extensive education and experience that we offer the best service and products available in the industry.

Our stylists undergo high level training and as individuals, strive to achieve the best results and deliver the best service they can to our valued clients. If for any reason you are unhappy with the service you receive, please feel free to contact us.

For any complaints regarding any service, please contact the salon within 2 weeks after your service. We will take serious note of your complaint, then ask you to kindly come back at a convenient time for both yourself and our store manager to assess and rectify the problem. Please note we cannot take responsibility for any unsatisfactory results if our recommended protocols have not been taken into consideration in terms of after-care.


Estella Arden  holds the right to alter its policies relating to the return and refund of Goods at any time without any notice. The liability of Estella Arden for any loss, damage or injuries arising directly or indirectly from one of our Goods or for the non-compliance of any of our Goods or for any other reason shall not in any event exceed an amount equivalent to the price of the product. Return courier fees are the responsibility of the customer returning the Goods.

Estella Arden is not able to accept returns of Goods if you have changed your mind about your purchase or would like a different version of the same Good so please choose carefully.

Also Estella Arden can not be responsible for minor differences in how Goods featured on our website may appear on your computer depending on the web browser you are using and the settings of your computer. You should ensure that you read the description of the Goods on the Estella Arden.com website thoroughly before placing an Order as Estella Arden can also not accept the return of Goods due to such technical issues.

Please choose carefully as no refunds will be made for any other reason than damage. If the Goods that are delivered to you are faulty, defective or not what you ordered we will upon the return of such Goods, replace such Goods provided that such Goods are available or if such Goods are not available then we can refund you for the purchase price of the Goods. All Goods must be returned to us with all accessories and packaging within three weeks of receiving the Goods with a note giving us the reason for the return otherwise we cannot offer a refund or replacement. Please ensure that these are returned unused and in their original condition (including the packaging and accessories).


Visa or Master Card — Use the shopping cart to purchase products by Visa or Master Card.

Bank Deposit / Transfer — A good option if you do not have a credit card, as you can transfer the funds online from your bank account into the retailers bank account, or you can do it from any bank branch if you do not use online banking. Details are provided as part of the transaction.


Note we do not ship overseas, only within New Zealand. Overseas orders are only accepted when the delivery address is within New Zealand.

If your order is confirmed and paid for before 11am Monday to Friday, we will aim to ship the same day or else the following day. Orders received after 11am will be shipped within the next two business day providing the item is in stock – we will notify you if there is going to be a delay . Orders received on the weekend will be shipped within two business days. All orders to a non-rural address can expect delivery in one to two days after receiving shipping confirmation, this is not guaranteed however, and we do encourage you to contact us if your order is required in a short time frame.


We provide safe and secure credit card processing utilising stripe secure payment facilities utilising Secure Sockets Layer (SSL). This means the transaction is secure.


We do our best to make the information on this website as accurate as we can, however Estella Arden will not be liable for any inaccuracies in the information contained within this website.

Property and risk in the Goods passes to You upon delivery and payment of the Goods to the Delivery Address. If the Customer doesn’t sign for delivery of the Goods, the Goods will be left at the delivery address and be deemed delivered at that time of day. We do not deliver to Post Office Boxes. he customer will be responsible to supply Estella Arden with delivery instructions such as Don’t leave at front door or Signature required etc. We instruct our courier drivers to drop off the Goods at the delivery address if no instructions were given by the customer to do otherwise, the property and risk in the goods shall pass to the customer upon delivery to the customer’s delivery address. “Goods” means Goods described in an Order and includes packaging.

Reliance upon any information and material on this website shall be at your sole risk. Estella Arden assumes no responsibility for any errors, and is not liable for any damages of any kind resulting from the use of, or reliance on, the information and material contained on this site or on any third party web site linked to this site. All information should be verified independently before being used or relied upon.

AWe highly recommend After care shampoo and conditioner, if you do not use our after care shampoo and conditioner results will not last as long and our staff cannot take responsibility for any unsatisfactory results. Results may vary according to hair type.

Core competence

  • 我们如何帮助您?

    Are our products harmful?
    We use the latest fourth-generation keratin technology, which is better absorbed by small molecule keratin, and has completely replaced the original keratin formula structurally. We do not contain formaldehyde and any other aldehyde alternatives.We have completely replaced traditional keratin, we have no dense smoke, no irritating odor, no burns, scalp redness, and no gas.

  • 我们如何帮助您?

    Why choose you?

    We are a company that focuses on the organic integration of technological development and nature. We focus on sustainable development. We take care of the health of our customers as the first place and provide products and services centered on health and beauty. We carefully select the world’s best suppliers. We take every customer seriously.

  • 我们如何帮助您?

    Can I use your products and services?

    It can be used by both men and women, but we recommend that professional stylist guidance from consultants will show better results before use. We recommend that you consult a doctor before using this product for pregnant women and children. If you are allergic to certain ingredients, please consult your doctor before use.

Not found your question? Just ask us!

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